Title: Advertising Management Author: Dr. Saroj Pareek
This book is a comprehensive collection of different aspects of advertising . Through an innovative and modern approach the book deals with a practical approach to advertising management.
ISBN: 978-81-909044-7-6 Price: Rs. 895
About this book
The main aim of advertising is to create demand for products and services. This book is a comprehensive collection of different aspects of advertising . Through an innovative and modern approach the book deals with a practical approach to advertising management.
Numerous concrate techniques and technologies gives readers a simulate frame work of advertising in practice and provide an understanding of fundamentals and problem solving methods to face the challenges of advertising in 21st century. This book will make a useful contribution to B.Com, BBA, M.Com and MBA students of our country.
Contents:
Introduction
Concept of Advertising
Advertising in Ancient Times
Legal Framework of Advertising
Advertising Media
Advertising Agency
Advertising Budget
Advertising, Product Differentiation and Trademarks
Advertising and the Marketing Process
Measuring Advertising Effectiveness
Advertising Scheduling
Campaign Planning
Creativity in Advertising
Components of an Advertising Copy
Consumer Behaviour and Advertising
Attitude
Uses and Abuses of Advertising
About the author
Mrs (Dr.) Saroj Pareek has 7 years teaching experience to college students. She obtain her Ph.D. Degree from University of Rajasthan Jaipur.
She has vast experience in the field of teaching commerce and management students. She has conducted extensive research on the subject and has also written about it. She has to her credit several articles and research papers and is a regular guest speaker on commerce and management seminars.
